Multidisciplinary Creative Executive Leader

Raised in the era of digital design; operating in the fascinating dimension between technology, product design and brand experience for over 20 years.

I thrive as a creative leader in the unconventional; building and cultivating a culture in support of creative excellence using brand design, communications and storytelling.

I’m an Emmy nominated patent holder with close to 100 industry awards. My work have touched the hearts of over 10 billion people through interactive storytelling, design and content.

Today I’m overseeing a design team at Meta that brings brand to life through Product Experiences.

Before joining Meta, I was devoted to North Kingdom, an experience design studio that create emotional and meaningful connections between brands and people.

Portfolio: email me

Global Creative Director → Meta (Facebook), Menlo Park, 2017–
Executive Creative Director → North Kingdom, Stockholm/Los Angeles, 2007–2017
Creative Director, Copywriter & User Experience Designer → Paregos, Mogul etc Stockholm, 1999–2007

Fundamentals / Beliefs / Inspiration

Sir Ken Robinson ‘Embrace kids' creativity’

Nick Law ‘Creativity in the Age of Invention‘

Rem Kolhaas

Teenage Engineering

Rick Rubin ‘The Creative Act’

Alejandro Ińárritu ‘There is no way you can stop’