Daniel Ilic

Creative Director

Led global brand design at Meta across multiple organizations and scale. Most recently, built and scaled creative teams of 50+ at Meta Reality Labs, directing brand strategy and identity systems across Ray-Ban Meta, Oakley Meta, and next-generation AI hardware. Oversaw $30M+ in annual production investment and established creative governance frameworks during periods of rapid innovation and organizational change.

Prior, spent six years as Global Creative Director at Meta, Facebook, and Instagram, leading brand design initiatives for platforms reaching billions of users. Managed executive relationships and shaped strategic direction across multiple product organizations.

Before Meta, founded and scaled the Los Angeles studio at North Kingdom over a decade. Built creative teams and capabilities from zero. Worked across Google, Disney, Netflix, Sony, LEGO, adidas.

Emmy nominated. 100+ international awards. Juror, Cannes Lions, D&AD, The One Show. Patent holder. Palo Alto.